Practical Politics

Campaign Craft: The Strategies, Tactics, and Art of by Michael Burton,William Miller,Daniel Shea

By Michael Burton,William Miller,Daniel Shea

The go-to resource on crusade administration for almost 20 years is now up-to-date to hide the newest in modern crusade services from common technique to voter touch to the way forward for political campaigns.

• Updates readers on speedily evolving crusade technique and tactics

• deals the appropriate stability among functional views and scholarly literature

• comprises clean details on political polarization, strategic applied sciences, and on-line instruments, in addition to insurance of the controversy among advocates of poll entry and voter integrity

• Examines non-candidate avid gamers resembling large PACs and academic non-profits

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