Human Computer Interaction

Buy It Now: Lessons from eBay by Michele White

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are strengthened during the web site. She exhibits how educational texts, rule structures, and ads "configure the user," permitting eBay to point how the location is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions incorporated in marriage ceremony costume listings, and the way eBay directs participants to the "Adult merely" a part of the web site once they use the hunt phrases "gay" and "lesbian." She discloses the ways in which eBay can provide a being concerned neighborhood yet its "Black Americana" class reproduces racism by way of permitting ' narratives that excuse and romanticize slavery and insult African american citizens. White additionally seems at how members problem eBay's different types, principles, and values, reading everyday concepts of resistance by way of dealers and purchasers within the lesbian and homosexual curiosity listings. by way of examining the organizational and cultural logics found in eBay, White emphasizes how different web settings, together with craigslist, should not as obvious, community-oriented, and empowering as they declare. She proposes equipment for getting to know and reconceptualizing new media sites.

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