Human Computer Interaction

Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen,Ben Shneiderman,Marc A. Smith

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, members, and executive companies alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It presents immediate graphical illustration of relationships of advanced networked facts. however it is going additional than different SNA instruments -- NodeXL was once constructed through a multidisciplinary crew of specialists that collect info reports, laptop technology, sociology, human-computer interplay, and over two decades of visible analytic thought and data visualization right into a basic software someone can use. This makes NodeXL of curiosity not just to end-users but in addition to researchers and scholars learning visible and community analytics and their program within the genuine world.
In Analyzing Social Media Networks with NodeXL, contributors of the NodeXL improvement staff as much as offer readers with an intensive and functional advisor for utilizing the software whereas additionally explaining the advance in the back of every one characteristic. mixing the theoretical with the sensible, this publication applies particular SNA directions on to NodeXL, however the thought in the back of the implementation should be utilized to any SNA.
to benefit extra approximately interpreting Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the idea and improvement in the back of every one step, supplying takeaways that can apply any SNA
  • Demonstrates how visible analytics learn might be utilized to SNA instruments for the mass market
  • Presents readers with case experiences utilizing NodeXL on renowned networks like electronic mail, fb, Twitter, and wikis

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