Popular Culture

Acid Hype: American News Media and the Psychedelic by Stephen Siff

By Stephen Siff

Now synonymous with Sixties counterculture, LSD really entered the yank cognizance through the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar panorama scoured of fascinating descriptions of drug use whereas retailers around the media panorama piggybacked on their insurance with tales by way of turns sensationalized and glowing.


Acid Hype bargains the untold story of LSD's wild trip from Brylcreem and Ivory cleaning soap to incense and peppermints. As Stephen Siff exhibits, the early awareness lavished at the drug by means of the inside track media glorified its use in remedies for psychological sickness but additionally its prestige as a mystical--yet legitimate--gateway to exploring the subconscious brain. Siff's historical past takes readers to the guts of ways well known media hyped psychedelic medicinal drugs in a always transferring felony and social atmosphere, generating an complex dating among medicines and media event that got here to outline modern popular culture. It additionally strains how the breathless assurance of LSD gave approach to a textbook ethical panic, remodeling yesterday's subtle seeker of truths into an acid casualty splayed out past the perimeter of well mannered society.

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